Publishing Industry Gains from Self-Publishing

In an interview from online magazine “Wired,” bestselling urban fantasy author Shannon Mayer gives her take on why the publishing industry in general has benefited from the growth of self-publishing.

Self-publishing is good
Bestselling urban fantasy author Shannon Mayer gives her take on why the publishing industry has gained from self-publishing.

A more personal relationship with readers

More authors are now engaging with fans on social media sites in hopes of attracting more readers. Mayer, for instance, “spends an hour every day interacting with fans on Facebook.” This broadens author-reader interactions to go beyond book signings and the remote connection that goes with the reader perusing his or her chosen author’s book.

The rise of prolific authors

Because self-published authors have more autonomy than their traditionally published counterparts, self-pubbed authors find it easier to write and publish one book after another. To date, Mayer has 25 books to her name and “almost all of them have earned 4.5- or 5-star ratings.”

Cheaper books

The urban fantasy author has priced most of her books between USD 3 to 4 resulting in more copies sold and eventually giving her freedom from her day job.

A shift from popular, worn-out genres

The popularity of “True Blood” and “Twilight” has inundated the literary world with vampire literature. Mayer isn’t among those jumping on the bandwagon.

“My vampires are part of the background, not main characters,” notes Mayer.